Colorado Springs, CO, January 04, 2009
First Light Net,
a provider of niche internet advertising services for the fishing,
hunting, sports and outdoor industries, announced today the acquisition of
Fishing.Mobi adding to their
network of over 400 outdoors web sites. The company was one of the
first companies over a year ago to develop the .mobi domain for
fisherman, with its launch of BigFishTackle.Mobi, a mobile phone
website that allows anglers to access fishing reports, and information
via their mobile handset.
Acquired through a closed RFP process
with “dotMobi” (the official global registry for the .mobi top level
domain) First Light Net has brought in two teams of outside developers
to assist their staff and to ensure its January 2009 launch of the
mobile handset web site.
Fishing.Mobi will be a “social network”
mobile site that will offer users resources for researching fishing
trips, techniques and providing them access to other members for advice
and fishing reports while they are fishing. The site will be suited to
the “dotMobi” standard requirements enabling it to be available on all
enabled handsets. The .mobi ending in a domain name guides mobile
consumers to sites where they’ll have access to optimized content from
their cellular phone.
In a recent interview Mike Hodgdon, C.O.O.
at First Light Net said, “The mobile phone internet is really one of
the most amazing resources in the history of “fishing”. Historically
anglers were limited to resources like, print periodicals that provided
dated fishing reports, information friends provided, or television
shows that provide general information about fishing but not specifics
about the waters the angler is fishing.” He went on to say. “With the
launch of Fishing.Mobi anglers will have access to hundreds of hours of
fishing videos, fishing reports, tips, a fishing resources directory,
and wealth of tools like tide information, weather reports, but most
importantly they will have literally at their finger tips, a network of
tens of thousands of anglers to answer questions and provide
potentially live reports on the body of water they are fishing, while
they are actually fishing.” The desktop computer far exceeded what
conventional media like print, radio, and television offered the angler
and the mobile phone takes that to the next level by offering it mobile.
An
avid fisherman of over 30 years “Hodgdon’s” excitement about the
potential is apparent. The Fishing.Mobi website will follow First Light
Net’s existing model of offering anglers and outdoor enthusiasts free
online services which is then monetized by offering targeted
advertising solutions to companies interested in reaching the outdoors
demographic.
When asked about when the mobile advertising
solutions would be available to First Light Net’s clients Hodgdon’s
response was “Our first priority is to launch the web site this month,
which all seems to be coming together perfectly. That being said, we
plan on launching mobile advertising solutions to existing clients
later first quarter 2009 and early second quarter will roll them out
completely.”
According to information from the newest National
Survey of Fishing, Hunting, and Wildlife-Associated Recreation, during
2006, 30.0 million people fished, 12.5 million hunted, and 71.1 million
participated in at least one type of wildlife-watching activity such as
observing, feeding, or photographing fish and other wildlife in the
United States.
According to Nielsen Mobile, 95 million Americans
subscribe to mobile Internet access and 40 million of them regularly go
online with their phones.
In conclusion Hodgdon stated “It is
exciting for us to continue to provide our clients the very cutting
edge in online advertising solutions, we take pride in the value we
provide advertisers and our commitment to making sure they are with the
best possible provider of online targeted advertising solutions.”
About First Light Net.
First
Light Net is a wholly owned trademark of Predatorial Advertising
Associates L.L.C. It is a online advertising network that specializes
in servicing the fishing, hunting, outdoor and sports industries
Internet needs. FLN owns the largest owned online advertising network
with over 400
fishing, and
outdoors websites including popular sites like Fishing.Net,
fishing.org, and bigfishtackle.com. They offer clients a wide range of
services including banner advertising, featured "Retailer Showcase"
ads, textual ads, targeted opt in email marketing, and newsletter
sponsorship. To learn more about First Light Net, visit
www.firstlightnet.com.
