Over one billion cards could end up in the bin this Christmas,
according to research by Envirowise. And it get’s worse… 41% of adults
even admitted they don’t bother recycling over the festive period
according to Defra.
Billadam, a leading UK mobile content
syndication company, this month launches MobiGreets, the first animated
seasonal MMS product available in the UK, which allows consumers to
send engaging personalised MMS seasonal greetings in real time: An
environmentally friendly alternative to the Christmas card.
Users simply download a variety of high quality entertaining ‘jingle bells’ themed Christmas greetings from the mobisite www.mobigreets.mobi or website www.mobigreets.net, for £ 1.50 each and send them via MMS to multiple recipients for the same cost as a picture message.
Designed
for minimum effort and maximum impact, MobiGreets represents the quick
and easy environmentally friendly alternative to the traditional
Christmas card, which not only assists in reducing the amount of paper
wastage, but also saves consumers time in signing and posting cards.
And
combined with the recent spate of postal strikes in the UK, this method
of greetings exchange will provide a significantly more attractive
alternative as the UK aligns itself with modern mobile technology.
Amir
Mohamed, Chief Executive at Billadam, stated: “With such extreme
wastage occurring each Christmas, consumers should be thinking about
greener alternatives to the Christmas card. MobiGreets offers a highly
engaging and environmentally friendly way of sending instant
personalised seasonal greetings in real time at the push of a button.
“With
the imminent success of this product, we are also expanding this
offering into other areas such as Diwali, Chinese New Year, birthdays
and general greetings cards.”
About Billadam
Supported
by London Metropolitan University’s Accelerator, Billadam is the first
mobile content syndication company in the UK to offer innovative mobile
products.
MobiGreets, the UK’s first animated greetings MMS
allowing businesses and consumers to instantly send personalised
seasonal greetings in real time, also provides an environmentally
friendly alternative to the traditional greetings card.
