Today I saw one of the best .mobi promotions I've ever seen: Metro.mobi on Metro.co.uk. At the right of every Sports news article you this this animated banner for Metro.mobi. This banner leads to a section about the mobile activities of Metro, and everywhere they announce: METRO.MOBI !!

Metro is a free daily newspaper, published by Associated Newspapers (part of Daily Mail and General Trust) in the United Kingdom and the Republic of Ireland. Its PC website is one of the best visited  sites of the UK.

Metro.mobi brings you all the big news stories as they break 24 hours a day, as well as the latest sport, livescores, showbiz gossip and weird stories from around the world. You'll also have access to your usual Metro favourites like Fantasy Football and we'll be adding tons of new stuff throughout the year. There will also be content that won't be available elsewhere, either online or the paper, and loads of opportunities to get involved and let the world know what you think.

So don't miss out and go Metro.mobi today.