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In connection with the roll-out of the .mobi top level domain, dotMobi (mTLD Ltd.) has chosen to reserve and allocate a number of common words and phrases in an equitable manner other than a traditional "first-come, first-served" basis. This is in line with dotMobi's contract with ICANN. The objective of the Premium Name list is to:

  • create a more level playing field in the allocation of these names
  • increase the likelihood that these domain names will more promptly provide the mobile community with new features and services
  • preserve the stability and security of registry operations

  • The premium name list was primarily created using objective criteria compiled through third-party sources. Although the original compilation was composed primarily of English words and phrases, a subset of these words and phrases were translated into additional core languages. In creating this premium name list, dotMobi sought the input and feedback from its Policy Advisory Board (PAB) which approved the framework that dotMobi has followed. dotMobi will commence allocation of the remainder of Premium Names in batches through to 2008 using an equitable allocation process.

    A subset of the premium names will be sold via a Request for Proposal [RFP] process. RFP submittals will be evaluated for benefit to mobile users. The remainder of premium names will be sold via auctions, both live and online. To see a list of all Premium names, click on one of the two links below:

    Premium Name List (PDF)
    Premium Name List (Excel)
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    The best .mobi domain names are already registered and might be for sale.  Search here:

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