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dotMobi - the informal name of mobile Top Level Domain Ltd (or mTLD) - is the global registry for the .mobi top level domain. Backed by 13 leading mobile and Internet organisations, .mobi addresses the need for seamless access to Internet-enabled mobile phones.

.mobi is the first - and only - top level domain dedicated to users who access the Internet through their mobile phones. With four mobile phones purchased for every one personal computer, there's a world of people whose main access point to the Internet is a mobile phone. And every one of those users can trust that a web site is compatible with their mobile phone if that site's address ends in .mobi.

In an increasingly mobile society, businesses, organisations and individuals need to reach and interact with their customers via the mobile web. A .mobi address allows them to bypass the constraints of geography, operators and handsets to effectively reach their audience. In doing so businesses and content providers can sidestep the economic barrier to entry which typically involves sharing a portion of revenue with the operator for placement and instead invest in their content and/or marketing and advertising to build reach to their sites.
In addition, dotMobi ensures a predictable, consistent experience on a mobile phone by encouraging site owners to use dotMobi Switch On!T Guides, based on Worldwide Web Consortium (W3C) open standards.

Why do we need Dotmobi?

Although mobile devices and the networks that support them are improving, it seems like the mobile Web is almost a secret these days because sites can be hard to locate and have little content when you find them.

And yet, with four mobile phones purchased for every one personal computer, there's a world of people whose main access point to the Internet is a mobile device.

That's where dotmobi comes in - it makes the mobile device as useful as a PC for browsing and data services, but far more portable. Dotmobi provides the critical link between the mobile operator, Internet services and the users to make their mobile devices the Internet and communication tool of choice.